The marketing power of product packaging
Packaging design is a marketing game-changer. But it’s often a missed opportunity, especially for smaller DTC brands
Prior to working with Factored Quality, Halfdays didn’t have a quality control function — and their customers were paying the price. Today, the company has seen a sharp decrease in product defect reports and has calibrated their QC to ensure even the smallest details come out right every time.
See the full case study below:
“We didn’t have any QC mechanisms in place, so we were finding problems with production at the customer level vs. knowing those things ahead of time — not the ideal feedback loop.”