It’s no secret that changing consumer behavior is driving the way brands are thinking about how they sell their goods. Now, more than ever, customers demand accessibility, flexibility and real-time insight into the quickest way to grab their most beloved products – a frictionless experience with clear options has become the baseline. Brands need to better leverage their retail channels in order to scale in today’s world and continue to capture and satisfy recurring customers. 

Year-round, providing people the freedom of choice while shopping is a huge win, allowing them to save crucial time and headaches. But during the holiday season – it’s a game changer. Plus, as multiple consumer reports show, when customers are happy, they end up spending more; a win-win scenario! Even outside of the holiday season, brands are seeing high engagement for local options: 20% of consumers are looking for products locally near them in real time, and brands can capture this real-time location data on where their customers are for retail expansion and marketing.

Lucky collects all this data on a brand’s local demand and more through their platform that converts online customers into retail channels. Retail growth is the key growth lever for brands, and Lucky helps drive faster sell-through velocity. For brands that are looking to expand within their existing and future retailers, getting a birds-eye view of where their local customer demand is becomes key for the growth of their retail partnerships. Lastly, capturing and connecting data on when buyers opt to purchase locally is a critical missing piece in the customer journey that must be filled.

Having worked with a handful of consumer goods brands here at Factored Quality, we believe that every brand we work with should have the tools and opportunity to continue to expand and grow. With higher quality goods comes a great consumer demand that will inevitably need to be diversified and expanded omnichannel.

We are proud to partner with the team at Lucky to enable brands the opportunity to grow with retailers and continue to deliver the highest quality goods to happy customers!